|
|
|
|
| LEADER |
01082nam a2200313a 44500 |
| 001 |
UBP04697 |
| 003 |
AR-CdUBP |
| 005 |
20220310152908.0 |
| 008 |
151212s1973#######|||||||||||||||||eng|d |
| 020 |
|
|
|a 0-256-01442-6
|
| 040 |
|
|
|a AR-CdUBP
|b spa
|
| 041 |
|
|
|a eng
|
| 100 |
|
|
|a Rewoldt, Stewart H.
|
| 245 |
1 |
0 |
|a Introduction to marketing management :
|b text and cases /
|c Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
|
| 250 |
|
|
|a Ed. rev.
|
| 260 |
|
|
|a Illinois :
|b Irwin,
|c 1973
|
| 300 |
|
|
|a xv, 825 p. ;
|c 23 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas.
|
| 505 |
0 |
|
|a Part One. Marketing planning and strategy. Part Two. Buyer behavior. Part Three. Product strategy. Part Four. Distribution strategy. Part Five. Promotional strategy. Part Six. Pricing strategy. Part Seven. Integrated marketing programs.
|
| 650 |
|
4 |
|a MARKETING
|
| 653 |
|
|
|a MARKETING
|
| 700 |
1 |
|
|a Scott, James D.
|
| 700 |
1 |
|
|a Warshaw, Martin R.
|
| 930 |
|
|
|a MARKETING
|
| 931 |
|
|
|a 04697
|b UBP
|
| 942 |
|
|
|2 cdu
|c BK
|
| 945 |
|
|
|a EBA
|
| 984 |
|
|
|a 658.8
|b R328
|
| 999 |
|
|
|c 20260
|d 20260
|