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151212s1972#######|||||||||||||||||eng|d |
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|a 0-07-092774-X
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|a AR-CdUBP
|b spa
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|a eng
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| 245 |
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|a Canadian problems in marketing /
|c editado por David S. R. Leighton.
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| 250 |
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|a 3rd. ed.
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| 260 |
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|a Toronto :
|b McGraw-Hill,
|c 1972
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| 300 |
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|a 633 p. ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas.
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| 505 |
0 |
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|a Chapter 1. The case discussion method. Chapter 2. The scope of marketing problems. Chapter 3. The consumer. Chapter 4. Product policy. Chapter 5. Distribution. Chapter 6. Sales force management. Chapter 7. Advertising management and marketing communication policy. Chapter 8. Pricing policy. Chapter 9. The use of marketing research. Chapter 10. Marketing.
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| 650 |
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4 |
|a MARKETING
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| 651 |
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|a CANADA
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| 653 |
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|a MARKETING
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| 700 |
1 |
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|a Leighton, David S. R.
|e ed.
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| 930 |
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|a MARKETING
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| 931 |
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|a 04696
|b UBP
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| 942 |
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|2 cdu
|c BK
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|a EBA
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| 984 |
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|a 658.8(71)
|b C16c3
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| 999 |
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|c 20259
|d 20259
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