|
|
|
|
| LEADER |
01151nam a2200301a 44500 |
| 001 |
UBP04684 |
| 003 |
AR-CdUBP |
| 005 |
20220310152905.0 |
| 008 |
151212s1985#######|||||||||||||||||eng|d |
| 020 |
|
|
|a 0-256-03273-4
|
| 040 |
|
|
|a AR-CdUBP
|b spa
|
| 041 |
|
|
|a eng
|
| 100 |
|
|
|a Peter, J. Paul
|
| 245 |
1 |
0 |
|a A preface to marketing management /
|c J. Paul Peter, James H. Donnelly
|
| 250 |
|
|
|a 3rd. ed.
|
| 260 |
|
|
|a Texas :
|b Business Publications,
|c 1985
|
| 300 |
|
|
|a x, 295 p. ;
|c 23 cm.
|
| 504 |
|
|
|a Incluye bibliografía
|
| 505 |
0 |
|
|a Section 1. ESSENTIAL OF MARKETING MANAGEMENT. Introduction. Marketing information, research, and understanding the target market. The marketing mix. Marketing in special fields. Marketing response to a changing society. Section 2. ANALYZING MARKETING PROBLEMS AND CASES. Section 3. FINANCIAL ANALYSIS FOR MARKETING DECISIONS. Section 4. SELECTED REFERENCE TOOLS FOR MARKETING MANAGEMENT.
|
| 650 |
|
4 |
|a MARKETING
|
| 653 |
|
|
|a MARKETING
|
| 700 |
1 |
|
|a Donnelly, James H.
|
| 930 |
|
|
|a MARKETING
|
| 931 |
|
|
|a 04684
|b UBP
|
| 942 |
|
|
|2 cdu
|c BK
|
| 945 |
|
|
|a EBA
|
| 984 |
|
|
|a 658.8
|b P442p3
|
| 999 |
|
|
|c 20247
|d 20247
|