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|a 0-256-03273-4
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|a eng
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|a Peter, J. Paul
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|a A preface to marketing management /
|c J. Paul Peter, James H. Donnelly
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250 |
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|a 3rd. ed.
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260 |
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|a Texas :
|b Business Publications,
|c 1985
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|a x, 295 p. ;
|c 23 cm.
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|a Incluye bibliografía
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|a Section 1. ESSENTIAL OF MARKETING MANAGEMENT. Introduction. Marketing information, research, and understanding the target market. The marketing mix. Marketing in special fields. Marketing response to a changing society. Section 2. ANALYZING MARKETING PROBLEMS AND CASES. Section 3. FINANCIAL ANALYSIS FOR MARKETING DECISIONS. Section 4. SELECTED REFERENCE TOOLS FOR MARKETING MANAGEMENT.
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|a MARKETING
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|a MARKETING
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|a Donnelly, James H.
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|a MARKETING
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|a 04684
|b UBP
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