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|a eng
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|a Dickson, Peter R.
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| 245 |
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|a Marketing management /
|c Peter R. Dickson.
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| 260 |
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|a Florida :
|b The Dryden Press,
|c 1994
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| 300 |
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|a xxxi, 642 p. :
|b il. ;
|c 25 cm.
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| 505 |
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|a Chapter 1. Decision making and planning. Chapter 2. The generation and use of market intelligence. Chapter 3. Analizing customers. Chapter 4. Analyzing competition. Chapter 5. Analyzing market cahnnels. Chapter 6. Analyzing regulation and market ethics. Chapter 7. Analysing the organization. Chapter 8. Positioning strategy. Chapter 9. Managingproducts. Chapter 10. Managing distribution. Chapter 11. Managing personal selling. Chapter 12. Managing communications. Chapter 13. Managing pricing. Chapter 14. Organizing and implementing. Chapter 15. Forecasting, budgeting, and controlling.
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|a MARKETING
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|a 658.8
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|c 20197
|d 20197
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