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|a 0-256-05827-X
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|a AR-CdUBP
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|a eng
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| 100 |
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|a Boyd, Harper W.
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|a Marketing management :
|b a strategic approach /
|c Harper W. Boyd, Orville C. Walker.
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| 260 |
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|a Boston :
|b Irwin,
|c 1990
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| 300 |
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|a xxix, 899 p. ;
|c 23 cm.
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| 505 |
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|a Section I. An overview of marketing management. Section II. Market opportunity analysis. Section III. Developing strategic marketing programs. Section IV. Strategic marketing programs for selected situations. Section V. Implementign and controlling strategic marketing.
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| 650 |
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|a MARKETING
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|a MARKETING
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|a Walker, Orville C.
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|a MARKETING
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|a 04632
|b UBP
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|c BK
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|a EBA
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|a 658.8
|b B693
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|c 20195
|d 20195
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