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|a eng
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|a Canadian Marketing /
|c Kenneth G. Hardy ... [et al.].
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| 260 |
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|a Toronto :
|b Allyn and Bacon,
|c 1978
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| 300 |
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|a xviii, 663 p. ;
|c 24 cm.
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| 505 |
0 |
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|a Chapter I. Learning from making decisions. Chapter II. Markenting strategy formulation: introduction. Chapter III. Buyer behaviour anlysis. Chapter IV. Positioning. Chapter V. Product decisions. Chapter VI. Pricing decisions. Chapter VII. Channel decisions. Chapter VIII. Sales force decisions. Chapter IX. Marketing communications decisions. Chapter X. Marketing decision making in the public arena. Chapter XI. Marketing research. Chapter XII. Marketing strategy formulation: review and preview. Appendix A. Financial analysis of marketing decisions. Appendix B. Execises in financial analysis of marketing decisions.
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|a Hardy, Kenneth G.
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|a Pearce, Michael R.
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|a Kinnear, Thomas C.
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|a Ryans, Adrian B.
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