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|a 0-07-082458-4
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|a AR-CdUBP
|b spa
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|a eng
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| 100 |
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|a Banting, Peter M.
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| 245 |
1 |
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|a Canadian Marketing :
|b a case approach /
|c Peter M. Banting
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| 260 |
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|a Toronto :
|b McGraw-Hill,
|c 1977
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| 300 |
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|a xiv, 305 p. ;
|c 23 cm.
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| 504 |
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|a Bibliografía: p. 297-305
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| 505 |
0 |
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|a Chapter 1. The canadian market. Chapter 2. Approaching case study. Chapter 3. A case analysis example. Chapter 4. The target market. Chapter 5. Marketing research. Chapter 6. Buyer behaviour. Chapter 7. Industrial markets. Chapter 8. The product-service mix. Chapter 9. Price. Chapter 10. Distribution. Chapter 11. Mass selling. Chapter 12. Personal selling and sales promotion. Chapter 13. Environmental and governmental influences. Chapter 14. Marketing abroad. Chapter 15. Planning and strategy.
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| 650 |
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4 |
|a MARKETING
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| 651 |
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|a CANADA
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| 653 |
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|a MARKETING
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| 930 |
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|a MARKETING
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| 931 |
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|a 04612
|b UBP
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| 942 |
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|2 cdu
|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 658.8(71)
|b B228
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| 999 |
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|c 20175
|d 20175
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