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01035nam a2200313a 44500 |
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20220310152836.0 |
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151212s1990#######|||||||||||||||||eng|d |
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|a 0-13-516337-4
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|a AR-CdUBP
|b spa
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|a eng
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| 100 |
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|a Russell, J. Thomas
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|a Kleppner's advertising procedure /
|c J. Thomas Russell, W. Ronald Lane.
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| 250 |
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|a 11st. ed.
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| 260 |
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|a Englewood Cliffs, New Jersey :
|b Prentice-Hall,
|c 1990
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| 300 |
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|a xviii, 718 p. :
|b il. ;
|c 27 cm.
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| 505 |
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|a Part One. The place of advertising. Part Two. Planning the advertising. Part Three. Managing the advertising. Part Four. Media. Part Five. Creating the advertising. Part six. Other environments of advertising.
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| 600 |
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|a KLEPPNER, OTTO, 1899-1982
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| 650 |
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|a PUBLICIDAD
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| 650 |
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|a MARKETING
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| 653 |
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|a PUBLICIDAD
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| 700 |
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|a Lane, W. Ronald
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| 930 |
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|a PUBLICIDAD
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| 931 |
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|a 04597
|b UBP
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|2 cdu
|c BK
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|a EBA
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|a 659
|b R914k11
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|c 20160
|d 20160
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