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01824nam a2200337a 44500 |
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20220310152736.0 |
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151212s1985#######|||||||||||||||||eng|d |
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|a 0-669-05878-5
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|a AR-CdUBP
|b spa
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| 041 |
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|a eng
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| 100 |
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|a Megginson, Leon C.
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| 245 |
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|a Business /
|c Leon C. Megginson, Lyle R. Trueblood, Gayle M. Ross.
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| 260 |
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|a Houston :
|b D. C. Heath,
|c 1985
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| 300 |
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|a xxxii, 669 p. ;
|c 20 cm.
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| 504 |
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|a Incluye bibliografía.
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| 505 |
0 |
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|a Part I. BUSINESS AND ITS ENVIRONMENT. 1. The U.S. business system. 2. Social responsability. 3. Forms of business ownership. 4. Small business. 5. Opportunities in franchising. Part II. MANAGING AND ORGANIZING A BUSINESS. 6. Managing a business. 7. Organizing a business. 8. Production and operations management. Part III. MANAGING HUMAN RESOURCES. 9. Managing personnel. 10. Human relations. 11. Labor relations. Part IV. MARKETING. 12. The marketing process: satisfying customer needs. 13. Product and price. 14. Promoting, advertising, and selling. 15. Channels and distribution. Part V. TOOLS OF BUSINESS. 16. Computers and data processing. 17. Accounting for the firm's resources. Part VI. FINANCE. 18. The american financial system. 19. Managing financial resources. 20. Securities. 21. Risk management and insurance. Part VII. THE WORLD OF BUSINESS. 22. International business. 23. The legal and governmental environment. 24. Your future in business.
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| 650 |
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4 |
|a EMPRESAS
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| 650 |
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4 |
|a NEGOCIOS
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| 650 |
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|a GESTION DE PERSONAL
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| 650 |
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4 |
|a RECURSOS HUMANOS
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| 653 |
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|a ADMINISTRACION
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| 700 |
1 |
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|a Trueblood, Lyle R.
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| 700 |
1 |
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|a Ross, Gayle M.
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| 930 |
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|a ADMINISTRACION
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| 931 |
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|a 04339
|b UBP
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| 942 |
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|2 cdu
|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 65.01
|b M473
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| 999 |
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|c 19903
|d 19903
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