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|a Part One. PLANNING AND CONTROLLING. 1. Why is a business plan essential?. 2. How to develop a plan. 3. How to record your progress. 4. Organize your growth. 5. Successful recruting and trainig. Part Two. ACCOUNTING, FINANCE, AND MANAGEMENT. 6. Money has its own language. 7. Break through the profit barrier. 8. Reduce costs and increase profits. 9. Depreciate your assets. 10. Danger signals in cost estimating. 11. Are you pricing for profit?. 12. Pricing, competition, and the law. 13. How to read financial statements. 14. What´s your return on investment?. 15. How to use ratios to measure your success. 16. How much cash do you need?. 17. How to determine the kind of money you need. 18. Do you know your sources of financing?. Part Three. MARKETING AND SALES. 19. Forecasting sales: key to the front door. 20. How to select, train, and motivate good salesmen. 21. How the professional salesman manages time and territory. 22. How to understand sale and payment terms. 23. How to expand sales through account analysis. 24. How to create a positive image. 25. Growth opportunities through export sales. 26. How to be your own management consultant.
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