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01099nam a2200301a 44500 |
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AR-CdUBP |
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20220310152613.0 |
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151212s1982#######|||||||||||||||||eng|d |
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|a 0-13-523291-0
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| 040 |
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|a AR-CdUBP
|b spa
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| 041 |
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|a eng
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| 100 |
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|a Rein, David P.
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| 245 |
1 |
4 |
|a The languaje of advertising and merchandising in english /
|c David P. Rein.
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| 260 |
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|a New York :
|b Regents Publishing,
|c 1982
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| 300 |
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|a viii, 118 p. ;
|c 23 cm.
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| 490 |
0 |
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|a English for careers series
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| 505 |
0 |
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|a Unit One. The market. Unit Two. The consumer. Unit Three. The product. Unit Four. Price, package, and brand. Unit Five. Objectives and strategies. Unit Six. Media planning. Unit Seven. Print media. Unit Eight. Broadcast media. Unit Nine. Merchandising. Unit Ten. Careers in advertising
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| 650 |
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4 |
|a LENGUA INGLESA
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| 650 |
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4 |
|a LENGUAJE TECNICO COMERCIAL
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| 650 |
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4 |
|a LENGUAJE TECNICO PUBLICITARIO
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| 653 |
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|a LITERATURA
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| 930 |
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|a LITERATURA
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| 931 |
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|a 04229
|b UBP
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| 942 |
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|2 cdu
|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 81'276.6
|b R274
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| 999 |
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|c 19793
|d 19793
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