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| LEADER |
01816nam a2200241a 44500 |
| 001 |
UBP03549 |
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AR-CdUBP |
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20220310152324.0 |
| 008 |
151212s1964#######|||||||||||||||||eng|d |
| 040 |
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|a AR-CdUBP
|b spa
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| 041 |
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|a eng
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| 100 |
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|a Mcluhan, Marshall
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| 245 |
1 |
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|a Understanding media :
|b the extensions of man /
|c Marshall McLuhan
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| 260 |
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|a New York :
|b Signet Book,
|c 1964
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| 300 |
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|a xi, 311 p. ;
|c 18 cm.
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| 505 |
0 |
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|a 1. The medium is the message. 2. Media hot and cold. 3. Reversal of the overheated medium. 4. The gadget lover: narcissus as narcois. 5. Hybrid energy: les liaisons dangereuses. 6. Media as translators. 7. Challenge and collapse: the nemesis of creativity. 8. The spoken word: flower of evil? 9. The written word: an eye for an ear. 10. Roads and paper routes. 11. Number: profile of the crowd. 12. Clothing: our extended skin. 13. Housing: new look and new outlook. 14. Money: the scent of time. 16. The print: how to dig it. 17. Comics: mad vestibule to TV. 18. The printes word: architect of nationalism. 19. Wheel, bicycle and airplane. 20. The photograph: the brothel-without-walls. 21. Press: government by news leak. 22. Motorcar: the mechanical bride. 23. Ads: keeping upset with the Joneses. 24. Games: the extensions of man. 25. Telegraph: the social hormone. 26. The typewriter: into the age of the iron whim. 27. The telephone: sunding brass or tinkling symbol?. 28. The phonograph: the toy that shrank the national chest. 29. Movies: the reel world. 30. radio: the tribal drum. 31. Television: the timid giant. 32. Weapons: war of the icons. 33. Automation: Learning a living.
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| 650 |
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|a COMUNICACION HUMANA
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| 650 |
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|a MEDIOS DE COMUNICACION
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| 931 |
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|a 03549
|b UBP
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| 942 |
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|2 cdu
|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 316.774
|b M459I
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| 999 |
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|c 19117
|d 19117
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