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|a 0-87584-834-6
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|a AR-CdUBP
|b spa
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|a eng
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| 100 |
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|a McGrath, Rita Gunter
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| 245 |
1 |
4 |
|a The entrepreneurial mindset :
|b strategies for continuously creating opportunity in an age of uncertainty /
|c Rita Gunther McGrath, Ian MacMillan
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| 260 |
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|a Boston :
|b Harvard Business School Press,
|c 2000
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| 300 |
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|a xv, 380 p. ;
|c 21 cm.
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| 504 |
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|a Bibliografía: p. 355-365
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| 505 |
0 |
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|a Chapter 1. Needed: an entrepreneurial mindset. Chapter 2. Framing the challenge. Chapter 3. Building blockbuster products and services. Chapter 4. Redifferentiating products and services. Chapter 5. Disrupting the rules of the game. Chapter 6. Building breakthrough competences. Chapter 7. Selecting your competitive terrain. Chapter 8. Assembling your opportunity portfolio. Chapter 9. Selecting and executing your entry strategy. Chapter 10. Putting discovery-driven planning to work. Chapter 11. Managing proyects with uncertain outcomes. Chapter 12. The most important job: entrepreneurial leadership. Chapter 13. The entrepreneurial edge: when strategy is discovery.
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| 650 |
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4 |
|a EMPRESARIOS
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| 650 |
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4 |
|a GERENTES
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| 650 |
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4 |
|a DIRECCION DE EMPRESAS
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| 653 |
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|a ADMINISTRACION
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| 700 |
1 |
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|a MacMillan, Ian
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| 930 |
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|a ADMINISTRACION
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| 931 |
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|a 03454
|b UBP
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| 942 |
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|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 65.012.4
|b M459
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| 999 |
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|c 19022
|d 19022
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