Rival states, rival firms : competition for world market shares /

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Detalles Bibliográficos
Autor principal: Stopford, John M.
Otros Autores: Strange, Susan, Henley, John S.
Formato: Libro
Lenguaje:Inglés
Publicado: Cambridge : Cambridge University, 1991
Colección:Cambridge studies in international relations ; 18
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Aporte de:Registro referencial: Solicitar el recurso aquí
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245 1 0 |a Rival states, rival firms :   |b competition for world market shares /   |c John M. Stopford, Susan Strange, John S. Henley 
260 |a Cambridge :   |b Cambridge University,   |c 1991 
300 |a xiii, 321 p. ;   |c 23 cm. 
490 0 |a Cambridge studies in international relations ;   |v 18 
504 |a Bibligrafía: p. 290-308 
505 0 |a 1. THE NEW DIPLOMACY. The changing game. The growing reach of the multinationals. Triangular diplomacy. A matrix of agendas. Looking ahead. 2. STRUCTURAL CHANGES. Economic and competitive imperatives. International financial structure. Political imperatives. The realm of ideas. 3. GLOBAL COMPETITION. Alternative structures of competition. Industry effects. Alternative global strategies. Implications for government. 4. DILEMMAS FOR GOVERNMENTS. National economic policy. Monetary policies. Trade policies. Ownwrship controls. Sectoral policies. Where theories fail. 5. LOCAL DECISIONS FOR FIRMS. Making global strategy local. Project assessment. Firms´responses to pressure. Limits to NFI benefits. 6. SOCIAL CAUSE AND CONSEQUENCE / John Henley. The impact of domestic politics. The stony path towards liberalisations. Human resource development. Investment in human capital for exporting. Women at work. Management development and cultural complexity. 7. THE WAY FORWARD. Basic premises. Advice to governments. Advice to multinationals. Continuing the inquiry. 
650 4 |a EMPRESAS MULTINACIONALES 
650 4 |a RELACIONES ECONOMICAS INTERNACIONALES 
650 4 |a PAISES EN DESARROLLO 
653 |a ECONOMIA 
700 1 |a Strange, Susan 
700 1 |a Henley, John S. 
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