Advertising, the uneasy persuasion : its dubious impact on american society /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Basic Books,
1986
|
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- 1. The advertiser's perspective. 2. What advertising agencies know. 3. The consumer's information environment. 4. An anthropology of goods. 5. Historical roots of consumer culture. 6. The emergence of new consumer patterns: A case study of the cigarette. 7. Advertisig as capitalist realism. 8. An evolution of advertising.