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|a 0-465-00080-0
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|a AR-CdUBP
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| 041 |
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|a eng
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| 100 |
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|a Schudson, Michael
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| 245 |
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|a Advertising, the uneasy persuasion :
|b its dubious impact on american society /
|c Michael Schudson
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| 260 |
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|a New York :
|b Basic Books,
|c 1986
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| 300 |
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|a xxiv, 288 p. ;
|c 20 cm.
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| 504 |
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|a Incluye bibliografía
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| 505 |
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|a 1. The advertiser's perspective. 2. What advertising agencies know. 3. The consumer's information environment. 4. An anthropology of goods. 5. Historical roots of consumer culture. 6. The emergence of new consumer patterns: A case study of the cigarette. 7. Advertisig as capitalist realism. 8. An evolution of advertising.
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| 650 |
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4 |
|a PUBLICIDAD
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| 650 |
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4 |
|a PROPAGANDA
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| 651 |
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|a ESTADOS UNIDOS
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| 931 |
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|a 03137
|b UBP
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|2 cdu
|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 659.1
|b Sch78
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| 999 |
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|c 18710
|d 18710
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