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151212s1993#######|||||||||||||||||eng|d |
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|a 0-07-070821-5
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|a AR-CdUBP
|b spa
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| 041 |
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|a eng
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| 100 |
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|a Wilson, Stan Le Roy
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| 245 |
1 |
0 |
|a Mass media / Mass Culture :
|b an introduction /
|c Stan Le Roy Wilson.
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| 260 |
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|a New york :
|b McGraw-Hill,
|c 1993
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| 300 |
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|a xvii, 460 p. :
|b fotogrfías ;
|c 23 cm.
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| 490 |
0 |
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|a McGraw-Hill series in mass communication
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| 505 |
0 |
|
|a Part one. CULTURE AND COMMUNICATION. Chapter 1. Culture and communication: basic concepts. Chapter 2. Culture and mass communication: how they interact. Chapter 3. Media controls: philosophical. Chapter 4. Media controls: legal. Part two. DEVELOPMENT OF PRINT MEDIA. Chapter 5. Book publishing: past and present. Chapter 6. Magazines: the specialized medium. Chapter 7. Newspapers: past, present and problems. Part Three. DEVELOPMENT OF ELECTRONIC MEDIA: Chapter 8. Motion pictures: cultural reflections. Chapter 9. Radio: A wireless wonder. Chapter 10. Television: From soaps to satellites. Chapter 11. Recorded music: powerful aand controversial. Part four. MEDIA SHAPERS AND CULTURAL EFFECTS. Chapter 12. Advertising: selling the message. Chapter 13. Public relations: creating an image. Chapter 14. The selling of american politics. Chapter 15. Changing trends in media technology. Chapter 16. Media ethics and effects.
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| 650 |
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4 |
|a COMUNICACION DE MASAS
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| 650 |
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4 |
|a COMUNICACION Y CULTURA
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| 650 |
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4 |
|a RADIO
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| 650 |
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4 |
|a TELEVISION
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| 653 |
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|a COMUNICACION
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| 930 |
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|a COMUNICACION
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| 931 |
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|a 02944
|b UBP
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| 942 |
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|2 cdu
|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 659.3
|b W697
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| 999 |
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|c 18519
|d 18519
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