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131108s1991||||ck # ##f #001|0#spa#d |
| 020 |
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|a 9580412111
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| 040 |
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|a AR-BeUNQ
|b spa
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| 044 |
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|a ck
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| 082 |
0 |
4 |
|a 659.1
|2 21
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| 100 |
1 |
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|a Benn, Alec.
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| 245 |
1 |
3 |
|a Los 27 errores más comunes en publicidad
|c Alec Benn ; traducción, Margarita Cárdenas.
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| 260 |
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|a Bogotá :
|b Norma,
|c 1991.
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| 300 |
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|a 162 p. ;
|c 17 cm.
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| 500 |
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|a Traducción de: The 27 most common mistakes in advertising. New York: AMACOM, 1978.
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| 500 |
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|a Incluye glosario (p. 153-157) e índice (p. 159-162).
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| 650 |
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7 |
|a Publicidad
|2 spines
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| 650 |
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7 |
|a Comunicación de masas
|2 spines
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| 650 |
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7 |
|a Creatividad
|2 spines
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| 650 |
|
7 |
|a Mercadeo
|2 spines
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| 929 |
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|a DONACION
|b Armando Azeglio
|d 0
|e 20110222
|f PAT0037092
|g 1728 Exp. 827-0387/98
|j 50265
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| 942 |
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|c LIB
|n 0
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| 999 |
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|c 23566
|d 98953
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