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| LEADER |
01520Cam#a2200277#a#4500 |
| 001 |
022169 |
| 005 |
20160721160146.0 |
| 008 |
101125s2008 caua f#b #001 0#eng d |
| 020 |
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|a 9781412958752
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| 040 |
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|a DLC
|d YDXCP
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| 082 |
0 |
4 |
|a 302.23
|2 22
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| 100 |
1 |
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|a Potter, W James
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| 245 |
0 |
2 |
|a Media literacy
|c W. James Potter.
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| 250 |
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|a 4th ed.
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| 260 |
|
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|a Los Angeles :
|b Sage Publications,
|c c2008.
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| 300 |
|
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|a xx, 424 p. :
|b il. ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas (p. 394-413) e índice.
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| 505 |
0 |
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|a Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
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| 650 |
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7 |
|a Medios de comunicación de masas
|2 spines
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| 650 |
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7 |
|a Industria cultural
|2 spines
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| 650 |
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7 |
|a Publicidad
|2 spines
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| 650 |
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7 |
|a Televisión educativa
|2 spines
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| 650 |
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7 |
|a Consumidores
|2 spines
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| 929 |
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|a DONACION
|b Maestría en Industrias Culturales
|d 0
|e 20100419
|f PAT0033882
|g 1528 Exp. 827-0387/98
|j 45700
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| 942 |
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|c LIB
|n 0
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| 999 |
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|c 21426
|d 96813
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