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|a Marketing y competitividad :
|b nuevos enfoques para nuevas realidades
|c coordinador, Miguel Angel Vicente ; comité académico, Roberto Sciarroni, Rubén Rico, Jorge Stern ; Aldo Albarellos ... [et al.].
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| 250 |
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|a 1a ed.
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| 260 |
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|a Buenos Aires :
|b Pearson Educación,
|c c2009.
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| 300 |
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|a xix, 771 p. :
|b il., gráficos ;
|c 24 cm.
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| 500 |
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|a Bibliografía al final de cada capítulo.
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| 594 |
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|a ADMINISTRACION HOTELERA
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| 595 |
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|a MARKETING
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| 595 |
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|a GESTION DE SERVICIOS HOTELEROS
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| 650 |
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7 |
|a Mercadeo
|2 spines
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| 650 |
|
7 |
|a Consumo
|2 spines
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| 650 |
|
7 |
|a Relaciones competitivas
|2 spines
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| 650 |
|
7 |
|a Estrategias de producto
|2 spines
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| 650 |
|
7 |
|a Estudio de mercado
|2 spines
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| 650 |
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7 |
|a Marcas
|2 spines
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| 650 |
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7 |
|a Consumidores
|2 spines
|
| 650 |
|
7 |
|a Auditoría
|2 spines
|
| 700 |
1 |
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|a Vicente, Miguel Angel
|e coordinador
|
| 700 |
1 |
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|a Sciarroni, Roberto
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| 700 |
1 |
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|a Rico, Rubén
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| 700 |
1 |
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|a Stern, Jorge
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| 700 |
1 |
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|a Albarellos, Aldo
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| 929 |
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