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20160721144913.0 |
| 008 |
021209s1997####mx##################spa#d |
| 020 |
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|a 9688809446
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| 040 |
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|a AR-beUNQ
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| 099 |
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|a 12-K16
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| 100 |
1 |
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|a Kotler, Philip
|
| 245 |
0 |
0 |
|a Mercadotecnia para hotelería y turismo
|c Philip Kotler ; John Bowen ; James Makens.
|
| 250 |
|
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|a 1a. ed.
|
| 260 |
|
|
|a México, DF :
|b Prentice Hall Hispoanoamericana,
|c 1997
|
| 300 |
|
|
|a 705 p. :
|b il., gráficos
|
| 594 |
|
|
|a LICENCIATURA EN COMERCIO INTERNACIONAL
|
| 595 |
|
|
|a MARKETING
|d 2007
|d 2007
|
| 650 |
|
7 |
|a INDUSTRIA DEL TURISMO
|2 Spines
|
| 650 |
|
7 |
|a PROMOCION
|2 Spines
|
| 650 |
|
7 |
|a CANALES DE DISTRIBUCION
|2 Spines
|
| 650 |
|
7 |
|a CONSUMO
|2 Spines
|
| 650 |
|
7 |
|a MERCADO DE PRODUCTOS
|2 Spines
|
| 650 |
|
7 |
|a TURISMO
|2 toit
|
| 650 |
|
7 |
|a ADMINISTRACION HOTELERA
|2 toit
|
| 700 |
1 |
|
|a Bowen, John
|
| 700 |
1 |
|
|a Makens, James
|
| 929 |
|
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|a COMPRA
|b Universidad Virtual de Quilmes
|d 15,00E
|e 20021205
|f patrimonio
|j 32872
|
| 942 |
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|c LIB
|n 0
|
| 999 |
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|c 11372
|d 86759
|