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|a 9580428395
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|a UMET Biblioteca
|b spa
|c UMET Biblioteca
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| 100 |
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|a Shapiro, Benson R.
|9 18599
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| 245 |
|
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|a La esencia del marketing :
|b Vol. I: Estrategia /
|c Benson P. Shapiro... [et al]. Compilado por Robert J. Dolan
|
| 260 |
|
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|a Bogotá :
|b Harvard Business School Press, Norma,
|c 1995.
|
| 300 |
|
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|a 380 pag. :
|c 23 cm.
|
| 520 |
|
|
|a Marketing: una visión general. La organización orientada hacia el marketing. Desarrollo del plan de marketing. La importancia de comprender al nuevo consumidor. Ejecución y control del marketing. Consideraciones para el decenio de los 90. Marketing multinacional.
|c Índice.
|
| 650 |
|
0 |
|a Organización de mercados
|9 18464
|
| 650 |
|
0 |
|a Marketing
|9 7808
|
| 650 |
|
0 |
|9 18493
|a Marketing estratégico
|
| 650 |
|
0 |
|9 2225
|a Plan de marketing
|
| 650 |
|
0 |
|a Consumidor
|9 16663
|
| 650 |
|
0 |
|a Marketing multinacional
|9 18600
|
| 700 |
|
|
|a Dolan, Robert J.
|e Comp.
|9 18601
|
| 700 |
|
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|a Levitt, Theodore
|9 18602
|
| 700 |
|
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|a Ohmae, Kenichi
|9 18603
|
| 700 |
|
|
|a Corey, E. Raymond
|9 18604
|
| 700 |
|
|
|a Silk, Alvin J.
|9 18605
|
| 700 |
|
|
|a McKenna, Regis
|9 18606
|
| 700 |
|
|
|a Star, Steven H.
|9 18607
|
| 700 |
|
|
|a Quelch, John A.
|9 18608
|
| 700 |
|
|
|a Bonoma, Thomas V.
|9 18609
|
| 700 |
|
|
|a Kotler, Philip
|9 1247
|
| 700 |
|
|
|a Heskett, James L.
|9 18610
|
| 700 |
|
|
|a Davidow, William H.
|9 18611
|
| 700 |
|
|
|a Uttal, Bro
|9 18612
|
| 700 |
|
|
|a Prahalad, C. K.
|9 18613
|
| 700 |
|
|
|a Hamel, Gary
|9 18614
|
| 942 |
|
|
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|c LIBRO
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|2 udc
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|9 12936
|a UMETbiblio
|b UMETbiblio
|d 2019-05-27
|e Donado por Cristina Borrajo y Mario Borrajo, biblioteca personal
|i 006298
|o 658.8 SHA
|p 006298
|r 2019-05-27
|w 2019-05-27
|y LIBRO
|