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| 020 |
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|a 9780975998526
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| 020 |
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|a 0975998528
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|a (OCoLC)1391699270
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|a (OCoLC)on1391699270
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|a U@SA
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|a KF310.P63
|b L48 2007
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| 100 |
1 |
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|a Levick, Richard S.
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| 245 |
1 |
0 |
|a Stop the presses :
|b the crisis and litigation PR desk reference /
|c Richard S. Levick, Esq. and Larry Smith ; foreword by Jack Trout.
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| 246 |
1 |
0 |
|a Crisis and litigation PR desk reference
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Washington, D.C. :
|b Watershed Press,
|c 2007.
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| 300 |
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|a xx, 233 p. ;
|c 22 cm.
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| 505 |
0 |
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|a Foreword: Bullet-proofing your brand / Jack Trout -- Introduction to the second edition: Things change, things stay the same -- 1. The life cycle of a brand -- 2. What's at stake? Here's the quick answer ... maybe everything -- 3. The quintessential crisis team: two approaches -- 4. The crisis plan: from action points to talking points-and back to action -- 5. Handling the print interview -- 6. How to survive the broadcast media pit bulls -- 7. Secret weapons, open war: optimized internet strategies as a litigation tool -- 8. A whole new ballgame: how blogs have taken crisis communications to the next and unprecedented level -- 9. Food, drugs, and money: communications in an age of heightened regulatory prosecuted activity -- 10. The family jewels: media strategies in product liability crises -- 11. Special agendas ... gearing press relations to specific crisis areas -- 12. Another crucial complication ... How cultural differences affect media management across borders -- 13. Law firms in trouble: unique media strategies for a unique market -- 14. The immense significance of offense in crisis communications today -- Conclusion... sort of -- Appendix A: Litigation planning guide -- Appendix B: A crisis management primer for In-House Counsel -- Appendix C: Crisis scenarios.
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| 520 |
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|a ""Stop the presses ..." is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. "Stop the presses" defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. "Stop the presses" now includes an insightful preface by legendary brand guru Jack Trout." --Descripción del editor.
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| 650 |
|
0 |
|a Lawyers
|x Public relations
|z United States.
|
| 650 |
|
0 |
|a Trial practice
|x Social aspects
|z United States.
|
| 650 |
|
7 |
|a Abogados
|x Relaciones públicas
|z Estados Unidos.
|2 UDESA
|
| 650 |
|
7 |
|a Práctica de juicios
|x Aspectos sociales
|z Estados Unidos.
|2 UDESA
|
| 700 |
1 |
|
|a Smith, Larry,
|d 1949-
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| 700 |
1 |
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|a Trout, Jack.
|