Spin sucks : communication and reputation management in the digital age /

"Most PR books tell you how to spin your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini D...

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Detalles Bibliográficos
Autor principal: Dietrich, Gini
Formato: Libro
Lenguaje:Inglés
Publicado: Indianapolis, Indiana : Que, c2014.
Materias:
Communication in marketing.
Public relations.
Comunicación en el mercadeo.
Relaciones públicas.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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035 |a (OCoLC)1391641933 
035 |a (OCoLC)on1391641933 
040 |a U@S  |b spa  |c U@S 
049 |a U@SA 
050 4 |a HF5415.123  |b .D54 2014 
100 1 |a Dietrich, Gini. 
245 1 0 |a Spin sucks :  |b communication and reputation management in the digital age /  |c Gini Dietrich. 
246 3 0 |a Communication and reputation management in the digital age 
260 |a Indianapolis, Indiana :  |b Que,  |c c2014. 
300 |a vii, 154 p. :  |b il. ;  |c 23 cm. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a Introduction -- I. Tell your story without sex or extortion: 1. Sex sells -- 2. The Google drama -- 3. Shareable and valuable content creation -- II. Scammers, liars, and beggars: 4. Whisper campaigns and anonymous attackers -- 5. Media manipulation -- 6. The dark side of content -- Part III. Your brand, your customers: 7. Your customers control the brand -- Part IV. Spin sucks: 8. The convergence of media -- 9. Crisis communications: trolls critics and detractors -- 10. The future of communications. 
520 |a "Most PR books tell you how to spin your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she's integrated all she's learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don't know what to do. No matter what your organization does, Dietrich will help you". --Descripción del editor. 
650 0 |a Communication in marketing. 
650 0 |a Public relations. 
650 7 |a Comunicación en el mercadeo.  |2 UDESA 
650 7 |a Relaciones públicas.  |2 UDESA 

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