Five stars : the communication secrets to get from good to great /

"As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no...

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Detalles Bibliográficos
Autor principal: Gallo, Carmine
Formato: Libro
Lenguaje:Inglés
Publicado: London : Pan Books, 2019, c2018.
Materias:
Business communication.
Communication in management.
Persuasion (Psychology)
Comunicación en los negocios.
Comunicación en la administración.
Persuasión (Psicología)
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
Tabla de Contenidos:
  • Introduction: Rise up!
  • Part one. Why great communicators are irreplaceable
  • Poetry, power, and moonshots
  • Winning the war of ideas
  • Aristotle was right and neuroscience proves it
  • The human capacity to dream big
  • Part two. Who's earned five stars
  • The scientists
  • The entrepreneurs
  • The professionals
  • The leaders
  • The TED stars
  • Part three. How to get from good to great
  • The Pathos Principle
  • The three-act storytelling structure
  • Deliver the big picture
  • Smart words make the grade
  • How to give your ideas "verbal beauty"
  • Leonardo, Picasso, and you
  • Conquer the fear that holds you back
  • Conclusion: Find the tune that makes your heart sing.

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