Five stars : the communication secrets to get from good to great /
"As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no...
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
London :
Pan Books,
2019, c2018.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02941nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 99917631804151 | ||
| 005 | 20241030105351.0 | ||
| 008 | 230321t20192018enk b 001 0 eng d | ||
| 020 | |a 1509896783 |q (paperback) | ||
| 020 | |a 9781509896783 |q (paperback) | ||
| 035 | |a (OCoLC)1373626969 | ||
| 035 | |a (OCoLC)on1373626969 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5718 |b .G355 2019 | |
| 100 | 1 | |a Gallo, Carmine. | |
| 245 | 1 | 0 | |a Five stars : |b the communication secrets to get from good to great / |c Carmine Gallo. |
| 246 | 3 | |a 5 stars : |b the communication secrets to get from good to great | |
| 260 | |a London : |b Pan Books, |c 2019, c2018. | ||
| 300 | |a viii, 244 p. ; |c 20 cm. | ||
| 500 | |a Editado originalmente: New York : St. Martin's Press, 2018. | ||
| 504 | |a Incluye referencias bibliográficas (p. [223]-235) e índice. | ||
| 505 | 0 | |a Introduction: Rise up! -- Part one. Why great communicators are irreplaceable -- Poetry, power, and moonshots -- Winning the war of ideas -- Aristotle was right and neuroscience proves it -- The human capacity to dream big -- Part two. Who's earned five stars -- The scientists -- The entrepreneurs -- The professionals -- The leaders -- The TED stars -- Part three. How to get from good to great -- The Pathos Principle -- The three-act storytelling structure -- Deliver the big picture -- Smart words make the grade -- How to give your ideas "verbal beauty" -- Leonardo, Picasso, and you -- Conquer the fear that holds you back -- Conclusion: Find the tune that makes your heart sing. | |
| 520 | |a "As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a soft skill-it is the human edge that will make you unstoppable, irresistible, and irreplaceable-earning you that perfect rating, that fifth star. In "Five stars", Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable-not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age-the information economy-you are only as valuable as your ideas." --Descripción del editor. | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 7 | |a Comunicación en los negocios. |2 UDESA | |
| 650 | 7 | |a Comunicación en la administración. |2 UDESA | |
| 650 | 7 | |a Persuasión (Psicología) |2 UDESA | |