Five stars : the communication secrets to get from good to great /
"As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no...
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
London :
Pan Books,
2019, c2018.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| Sumario: | "As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a soft skill-it is the human edge that will make you unstoppable, irresistible, and irreplaceable-earning you that perfect rating, that fifth star. In "Five stars", Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable-not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age-the information economy-you are only as valuable as your ideas." --Descripción del editor. |
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| Notas: | Editado originalmente: New York : St. Martin's Press, 2018. |
| Descripción Física: | viii, 244 p. ; 20 cm. |
| Bibliografía: | Incluye referencias bibliográficas (p. [223]-235) e índice. |
| ISBN: | 1509896783 9781509896783 |