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99898733904151 |
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|a 2018011184
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|a 9781119467472
|q (paperback)
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|a 1119467470
|q (paperback)
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|a 9781119467502 (ePub ebook)
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|a 9781119467489 (PDF ebook)
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|a 9781119467496
|q (ebk.)
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|a (OCoLC)1004254485
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|a (OCoLC)on1004254485
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|a DLC
|c DLC
|d OCLCO
|d U@S
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|a pcc
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| 049 |
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|a U@SA
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|a T49.5
|b .L49 2018
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|a 658.4/094
|2 23
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1 |
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|a Lewrick, Michael.
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| 245 |
1 |
4 |
|a The design thinking playbook :
|b mindful digital transformation of teams, products, services, businesses and ecosystems /
|c by Michael Lewrick, Patrick Link, Larry Leifer ; visualization Nadia Langensand.
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| 260 |
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|a Hoboken, NJ :
|b John Wiley & Sons,
|c c2018.
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| 300 |
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|a 352 p. :
|b il. ;
|c 19 x 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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0 |
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|a Foreword -- Introduction -- 1. Understand design thinking: What needs are addressed in the Playbook? ; Why is process awareness key? ; How to get a good problem statement ; How to discover user needs ; How to build empathy with the user ; How to find the right focus ; How to generate ideas ; How to structure and select ideas ; How to create a good prototype ; How to test efficiently -- 2. Transform organizations: How to design a creative space and environment ; What are the benefits of interdisciplinary teams? ; How to visualize ideas and stories ; How to design a good story ; How to trigger change as a facilitator ; How to prepare the organization for a new mindset ; Why strategic foresight becomes a key capability -- 3. Design the future: Why systems thinking helps to understand complexity ; How to apply lean business model thinking ; Why business ecosystem design becomes the ultimate lever ; How to bring it home ; Why some design criteria will change in the digital paradigm ; How to kick-start digital transformation ; How artificial intelligence creates a personalized customer experience ; How to combine design thinking and data analytics to spur agility -- Closing words: What have we learned on the journey? ; Tschüss, Peter! Zàijiàn, Lilly! Bye-bye, Marc! Hello, future!.
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| 520 |
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|a ""The design thinking playbook" is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups." --Descripción del editor.
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| 650 |
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0 |
|a Creative ability in technology.
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| 650 |
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0 |
|a Creative ability in business.
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| 650 |
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0 |
|a Creative thinking.
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| 650 |
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0 |
|a Industrial management
|x Technological innovations.
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| 650 |
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0 |
|a Technological innovations.
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| 650 |
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7 |
|a Aptitudes creativas en la tecnología.
|2 UDESA
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| 650 |
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7 |
|a Aptitudes creativas en los negocios.
|2 UDESA
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| 650 |
|
7 |
|a Pensamiento creativo.
|2 UDESA
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| 650 |
|
7 |
|a Industrias
|x Dirección y administración
|x Innovaciones tecnológicas.
|2 UDESA
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| 650 |
|
7 |
|a Innovaciones tecnológicas.
|2 UDESA
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| 700 |
1 |
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|a Link, Patrick,
|d 1968-
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| 700 |
1 |
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|a Leifer, Larry J.
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| 700 |
1 |
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|a Langensand, Nadia.
|