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01919cam a2200349 a 4500 |
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99894132804151 |
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20241030105325.0 |
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070508s2008 nyua b 001 0 eng |
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|a 2007019120
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|a 0071488707
|q (alk. paper)
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|a 9780071488709
|q (alk. paper)
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|a (OCoLC)134989503
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|a (OCoLC)ocn134989503
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|a DLC
|c DLC
|d BAKER
|d OCLCO
|d U@S
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|a U@SA
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|a HM621
|b .V45 2008
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|a 306.09182/1
|2 22
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1 |
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|a Vejlgaard, Henrik.
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|a Anatomy of a trend /
|c Henrik Vejlgaard.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c c2008.
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| 300 |
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|a vi, 264 p. :
|b il. ;
|c 21 cm.
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| 504 |
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|a Incluye referencias bibliográficas (p. 205-248) e índice.
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|a Introduction: From intuition to knowledge -- An unsolved mystery -- The cast of characters -- What's the motive? -- The setting -- The plot thickens -- Toward the climax -- Anticlimax -- Epilogue: A continuing story : the future of trends.
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| 520 |
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|a "How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process." --Descripción del editor.
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| 650 |
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0 |
|a Popular culture.
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| 650 |
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0 |
|a Social change.
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| 650 |
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0 |
|a Style (Philosophy)
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| 650 |
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|a Fads.
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| 650 |
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7 |
|a Cultura popular.
|2 UDESA
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| 650 |
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7 |
|a Cambio social.
|2 UDESA
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| 650 |
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7 |
|a Estilo (Filosofía)
|2 UDESA
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| 650 |
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7 |
|a Modas pasajeras.
|2 UDESA
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