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| LEADER |
02567nam a2200397Ia 4500 |
| 001 |
99890931504151 |
| 005 |
20241030105324.0 |
| 008 |
220630s2018 enk b 001 0 eng d |
| 020 |
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|a 9781780174501
|q (pbk.)
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|a 1780174500
|q (pbk.)
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|a 9781780174525
|q (ePub ebook)
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|a 1780174527
|q (ePub ebook)
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|a 9781780174518
|q (PDF ebook)
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|a 1780174519
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|a 9781780174532
|q (Kindle ebook)
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|a 1780174535
|q (Kindle ebook)
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|a (OCoLC)1333943934
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|a (OCoLC)on1333943934
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|a U@S
|b spa
|c U@S
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|a U@SA
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4 |
|a PN4557
|b .M37 2018
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| 100 |
1 |
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|a Marshall, Carrie.
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| 245 |
1 |
0 |
|a Writing for social media /
|c Carrie Marshall.
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| 260 |
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|a London :
|b BCS, The Chartered Institute for IT,
|c c2018.
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| 300 |
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|a xi, 74 p. ;
|c 20 cm.
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| 504 |
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|a Incluye referencias bibliográficas (p. 68-70) e índice.
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| 505 |
0 |
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|a Preface -- 1. What is social media? -- 2. Know what you want to achieve -- 3. Different strokes for different folks -- 4. Who are you? -- 5. Big ideas in small spaces -- 6. How to write for social media on Facebook, LinkedIn, Twitter and the rest --7. How to write things people want to share -- 8. Ready! Fire! Aim! : thirteen mistakes to avoid when creating social media content -- 9. Timing is everything : when to post to social media -- 10. Everyone's offended : when businesses' social media posts go badly wrong -- 11. Do not feed the trolls : how to handle online unpleasantness --12. Tools of the trade : from Apps to analytics -- Afterword -- Appendix: The top eleven social networks people are actually using.
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| 520 |
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|a "Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools." --Descripción del editor.
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| 650 |
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0 |
|a Social media
|x Authorship.
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| 650 |
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0 |
|a Online authorship.
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| 650 |
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0 |
|a Internet marketing.
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| 650 |
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0 |
|a Online social networks
|x Economic aspects.
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| 650 |
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7 |
|a Medios sociales
|x Arte de escribir.
|2 UDESA
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| 650 |
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7 |
|a Arte de escribir en línea.
|2 UDESA
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| 650 |
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7 |
|a Mercadeo por Internet.
|2 UDESA
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| 650 |
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7 |
|a Redes sociales en línea
|x Aspectos económicos.
|2 UDESA
|