The tipping point how little things can make a big difference /
"From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips,...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Little, Brown : Hachette Book Group,
2006.
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| Edición: | 1st ebook ed. |
| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, hasta dos accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Gladwell, Malcolm, |d 1963- | |
| 245 | 1 | 4 | |a The tipping point |h [recurso electrónico] : |b how little things can make a big difference / |c Malcolm Gladwell. |
| 250 | |a 1st ebook ed. | ||
| 260 | |a New York : |b Little, Brown : |b Hachette Book Group, |c 2006. | ||
| 300 | |a 1 recurso en línea (xii, 301 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 13 de mayo de 2022) | ||
| 500 | |a "With a new afterword of the author." --Cubierta. | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas (p. 281-291) e índice. | ||
| 505 | 0 | |a The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world. | |
| 520 | |a "From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas." --Descripción del editor. | ||
| 650 | 0 | |a Social psychology. | |
| 650 | 0 | |a Contagion (Social psychology) | |
| 650 | 0 | |a Causation. | |
| 650 | 0 | |a Context effects (Psychology) | |
| 650 | 7 | |a Psicología social. |2 UDESA | |
| 650 | 7 | |a Contagio (Psicología social) |2 UDESA | |
| 650 | 7 | |a Causalidad. |2 UDESA | |
| 650 | 7 | |a Efectos de contexto (Psicología) |2 UDESA | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, hasta dos accesos simultáneos |u https://eza.udesa.edu.ar/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=762990&lang=es&site=ehost-live |