The trend forecaster's handbook
"Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical �...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
London :
Laurence King,
2020.
|
| Edición: | 2nd ed. |
| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02809nam a2200445Ia 4500 | ||
|---|---|---|---|
| 001 | 99883533504151 | ||
| 005 | 20220427104534.0 | ||
| 006 | m o d | ||
| 007 | cr#cn||||||||| | ||
| 008 | 220427s2020 enka ob 001 0 eng d | ||
| 020 | |a 9781786276612 |q (electrónico) | ||
| 020 | |a 1786276615 |q (electrónico) | ||
| 020 | |a 9781786273840 |q (impreso) | ||
| 020 | |a 1786273845 |q (impreso) | ||
| 035 | |a (OCoLC)1312735566 | ||
| 035 | |a (OCoLC)on1312735566 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415.32 |b .R39 2020eb | |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Raymond, Martin, |d 1961- | |
| 245 | 1 | 4 | |a The trend forecaster's handbook |h [recurso electrónico] / |c Martin Raymond. |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b Laurence King, |c 2020. | ||
| 300 | |a 1 recurso en línea (240 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 27 de abril de 2022) | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a The anatomy of a trend -- The trend forecaster's toolkit -- Intuitionand strategic foresight -- Network forecasting -- Cultural triangulation -- Scenario planning -- Foresight, strategy and sprint innovation. | |
| 520 | |a "Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical 'how to' guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow's consumers." --Descripción del editor. | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 650 | 7 | |a Productos nuevos. |2 UDESA | |
| 650 | 7 | |a Conducta del consumidor. |2 UDESA | |
| 650 | 7 | |a Consumidores |x Actitudes. |2 UDESA | |
| 650 | 7 | |a Motivación (Mercadeo) |x Investigación. |2 UDESA | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, varios accesos simultáneos |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=6946093 |