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02042nam a2200349Ia 4500 |
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99879233204151 |
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20241030105302.0 |
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220318s2017 caua b 000 0 eng d |
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|a 9780998973807
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|a 0998973807
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|a 9780998973814
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|q (MOBI)
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|a 0998973831
|q (MOBI)
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|a (OCoLC)1304258632
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|a (OCoLC)on1304258632
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|a U@S
|b spa
|c U@S
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|a U@SA
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|a HF5415.15
|b .A56 2017
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|a Anon, Josh.
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4 |
|a The product book /
|c Josh Anon, with Carlos González de Villaumbrosia.
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|a Product book :
|b how to become a great product manager
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|a [San Francisco, CA?] :
|b Product School,
|c c2017.
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|a 302 p. :
|b il.,
|c 23 cm.
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|a Incluye referencias bibliográficas (p. 295-302).
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|a Introduction -- 1. What is product management -- 2. Strategically understanding a company -- 3. Creating an opportunity hypothesis -- 4. Validating your hypothesis -- 5. From idea to action -- 6. Working with design -- 7. Working with engineering -- 8. Bringing your product to market -- 9. Finishing the product-development life cycle.
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| 520 |
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|a "Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!" --Descripción del editor.
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|a Product management.
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|a Administración del producto.
|2 UDESA
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|a González de Villaumbrosia, Carlos.
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