Future luxe what's ahead for the business of luxury /
"In "Future luxe ...", Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry--but...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Vancouver ; Berkeley :
Figure 1,
2020.
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| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, sin límite de accesos simultáneos: |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 03582nam a2200385Ia 4500 | ||
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| 001 | 99843926304151 | ||
| 005 | 20210730104100.0 | ||
| 006 | m o d | ||
| 007 | cr#cn||||||||| | ||
| 008 | 210730s2020 bcca ob 001 0 eng d | ||
| 020 | |a 9781773271279 |q (electrónico) | ||
| 020 | |a 177327127X |q (electrónico) | ||
| 035 | |a (OCoLC)1262309011 | ||
| 035 | |a (OCoLC)on1262309011 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HD9999.L852 |b R36 2020eb | |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Rambourg, Erwan. | |
| 245 | 1 | 0 | |a Future luxe |h [recurso electrónico] : |b what's ahead for the business of luxury / |c Erwan Rambourg ; foreword by Franc̦ois-Henri Pinault. |
| 260 | |a Vancouver ; |a Berkeley : |b Figure 1, |c 2020. | ||
| 300 | |a 1 recurso en línea (xiii-258 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 30 de julio de 2021) | ||
| 538 | |a Modo de acceso: Disponible en línea a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Foreword / François-Henri Pinault -- Preface: The Life of Luxury after COVID-19 -- Introduction: A Big and Bright Future for Luxury -- Part One. The Buyers: 1. The Future Is Female ; 2. All Points East ; 3. The Power of Youth, Inclusion, and Diversity -- Part Two. The Sellers: 4. Size Matters ; 5. Brick and Mortar Is Immortal -- Part Three. The Future: 6. Democratic Luxury ; 7. The Luxury of Health ; 8. The "Premiumization" of Everything ; 9. Travel--and Arrive ; 10. Disrupting Luxury The Decade Ahead -- Conclusion: The New Luxury -- Acknowledgements -- Twenty-One Predictions for '21 and Beyond -- A Guide to Luxury Goods Companies. | |
| 520 | |a "In "Future luxe ...", Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry--but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it--brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success."--Descripción del editor. | ||
| 650 | 0 | |a Luxury goods industry |x Forecasting. | |
| 650 | 0 | |a Luxuries |x Marketing |x Forecasting. | |
| 650 | 0 | |a Consumption (Economics) |x Forecasting. | |
| 650 | 7 | |a Artículos de lujo |x Industria y comercio |x Pronósticos y proyecciones. |2 UDESA | |
| 650 | 7 | |a Lujos |x Mercadeo |x Pronósticos y proyecciones. |2 UDESA | |
| 650 | 7 | |a Consumo (Economía) |x Pronósticos y proyecciones. |2 UDESA | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, sin límite de accesos simultáneos: |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=6121474 |