Just enough research /
"Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
A Book Apart,
c2019.
|
| Edición: | 2nd ed. |
| Colección: | Book Apart (Series) ;
no. 9. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02638nam a2200493Ia 4500 | ||
|---|---|---|---|
| 001 | 99815428704151 | ||
| 005 | 20241030105238.0 | ||
| 008 | 210311s2019 nyua b 001 0 eng d | ||
| 020 | |a 9781937557881 |q (paperback) | ||
| 020 | |a 193755788X |q (paperback) | ||
| 035 | |a (OCoLC)1241186000 | ||
| 035 | |a (OCoLC)on1241186000 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a Q180.A1 |b H35 2019 | |
| 100 | 1 | |a Hall, Erika. | |
| 245 | 1 | 0 | |a Just enough research / |c Erika Hall ; [foreword by Kio Stark]. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b A Book Apart, |c c2019. | ||
| 300 | |a 186 p. : |b il. ; |c 22 cm. | ||
| 490 | 1 | |a A Book apart: brief books for people who make websites ; |v no. 9 | |
| 504 | |a Incluye referencias bibliográficas (p. 182-184) e índice. | ||
| 505 | 0 | |a 1. Enough is enough -- 2. The basics -- 3. The process -- 4. Organizational research -- 5. User and customer research -- 6. Competitive research -- 7. Evaluative research -- 8. Analysis andmodels -- 9. Surveys -- 10. Analytics -- Conclusion. | |
| 520 | |a "Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch." --Descripción del editor. | ||
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 0 | |a Web site development. | |
| 650 | 0 | |a Research. | |
| 650 | 0 | |a Human-computer interaction. | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Business |x Research |x Methodology. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 7 | |a Sitios en Internet |x Diseño. |2 UDESA | |
| 650 | 7 | |a Sitios en Internet |x Desarrollo. |2 UDESA | |
| 650 | 7 | |a Investigación (Ciencias) |2 UDESA | |
| 650 | 7 | |a Interacción hombre-computadora. |2 UDESA | |
| 650 | 7 | |a Éxito en los negocios. |2 UDESA | |
| 650 | 7 | |a Negocios |x Investigación |x Metodología. |2 UDESA | |
| 650 | 7 | |a Planificación estratégica. |2 UDESA | |
| 650 | 7 | |a Minería de datos. |2 UDESA | |
| 650 | 7 | |a Aptitudes creativas en los negocios. |2 UDESA | |
| 700 | 1 | |a Stark, Kio. | |
| 830 | 0 | |a Book Apart (Series) ; |v no. 9. | |