The four steps to the epiphany successful strategies for products that win /
"The bestselling classic that launched 10,000 startups and new corporate ventures - "The four steps to the epiphany" is one of the most influential and practical business books of all time ... It was the first book to offer that startups are not smaller versions of large companies and...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
c2020.
|
| Edición: | 5th ed. |
| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 006 | m o d | ||
| 007 | cr#cn||||||||| | ||
| 008 | 201106s2020 njua ob 000 0 eng d | ||
| 020 | |a 9781119690283 |q (PDF ebook) | ||
| 020 | |a 1119690285 |q (PDF ebook) | ||
| 020 | |a 9781119690375 |q (ePub ebook) | ||
| 020 | |a 1119690374 |q (ePub ebook) | ||
| 020 | |a 9781119690351 |q (hardcover) | ||
| 020 | |a 1119690358 |q (hardcover) | ||
| 035 | |a (OCoLC)1204106975 | ||
| 035 | |a (OCoLC)on1204106975 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HB615 |b .B535 2020eb | |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Blank, Steven G. |q (Steven Gary) | |
| 245 | 1 | 4 | |a The four steps to the epiphany |h [recurso electrónico] : |b successful strategies for products that win / |c Steven Blank. |
| 250 | |a 5th ed. | ||
| 260 | |a Hoboken, NJ : |b John Wiley & Sons, |c c2020. | ||
| 300 | |a 1 recurso en línea (vii, 370 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 6 de noviembre de 2020) | ||
| 500 | |a Editado originalmente: 2013. | ||
| 538 | |a Modo de acceso: Disponible en línea a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas. | ||
| 505 | 0 | |a Preface: The hero's journey -- Introduction -- 1. The path to disaster : the product development model -- 2. The path to epiphany : the customer development model -- 3. Customer discovery -- 4. Customer validation -- 5. Customer creation -- 6. Company building -- Appendix A : customer development team -- Appendix B : Customer development checklist. | |
| 520 | |a "The bestselling classic that launched 10,000 startups and new corporate ventures - "The four steps to the epiphany" is one of the most influential and practical business books of all time ... It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany." --Descripción del editor. | ||
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Business planning. | |
| 650 | 7 | |a Aptitudes empresariales. |2 UDESA | |
| 650 | 7 | |a Productos nuevos. |2 UDESA | |
| 650 | 7 | |a Mercadeo de relaciones. |2 UDESA | |
| 650 | 7 | |a Planificación de negocios. |2 UDESA | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, varios accesos simultáneos |u https://eza.udesa.edu.ar/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2417444 |