Key business analytics the 60+ business analysis tools every manager needs to know /

"Analytics are essential in any modern business. They help you make better decisions, develop your strategy and identify growth opportunities in business. "Key business analytics" provides easy access to the most powerful analytics tools. Whether you are a busy manager, business analy...

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Detalles Bibliográficos
Autor principal: Marr, Bernard
Formato: Libro electrónico
Lenguaje:Inglés
Publicado: Harlow, England : Pearson Education : [Financial Times], 2016.
Edición:1st ed.
Colección:Key series (Pearson (Firma))
Materias:
Benchmarking (Management)
Management > Statistical methods.
Business planning.
Performance.
Benchmarking (Administración)
Administración > Métodos estadísticos.
Planificación de negocios.
Rendimiento.
Acceso en línea:Solo para usuarios autorizados, un solo acceso simultáneo
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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099 |a Recurso electrónico en INTERNET 
100 1 |a Marr, Bernard. 
245 1 0 |a Key business analytics  |h [recurso electrónico] :  |b the 60+ business analysis tools every manager needs to know /  |c Bernard Marr. 
250 |a 1st ed. 
260 |a Harlow, England :  |b Pearson Education :  |b [Financial Times],  |c 2016. 
300 |a 1 recurso en línea (xv, 259 p.) 
490 1 |a Key series 
516 |a Libro electrónico. 
500 |a Título tomado de la pantalla de presentación (visto 9 de junio de 2020) 
538 |a Modo de acceso: Disponible en línea a través de Internet. 
504 |a Incluye referencias bibliograficas e índice. 
505 0 |a Part One. Bare analytics: Business experiments/experimental design/AB testing ; Visual analytics ; Correlation analysis ; Scenario analysis ; Forecasting/time series analysis ; Data mining ; Regression analysis ; Text analytics ; Sentiment analysis ; Image analytics ; Video analytics ; Voice analytics ; Monte Carlo simulation ; Linear programming ; Cohort analysis ; Factor analysis ; Neural network analysis ; Meta-analytics : literature analysis -- Part Two. Analytics input tools or data collection methods: Quantitative surveys ; Qualitative surveys ; Focus groups ; Interviews ; Ethnography ; Text capture ; Image capture ; Sensor data ; Machine data capture -- Part Three. Financial analytics: Predictive sales analytics ; Customer profitability analytics ; Product profitability analytics ; Cash flow analytics ; Value driver analytics ; Shareholder value analytics -- Part Four. Market analytics: Unmet need analytics ; Market size analytics ; Demand forecasting ; Market trend analytics ; Non-customer analytics ; Competitor analytics ; Pricing analytics ; Marketing channel analytics ; Brand analytics -- Part Five. Customer analytics: Customer satisfaction analysis ; Customer lifetime value analytics ; Customer segmentation analytics ; Sales channel analytics ; Web analytics ; Social media analytics ; Customer engagement analytics ; Customer churn analytics ; Customer acquisition analytics -- Part Six. Employee analytics: Capability analytics ; Capacity analytics ; Employee churn analytics ; Recruitment channel analytics ; Competency acquisition analytics ; Employee performance analytics ; Corporate culture analytics ; Leadership analytics -- Part Seven. Operational analytics: Fraud detection analytics ; Core competency analytics ; Supply chain analytics ; Lean Six Sigma analytics ; Capacity utilisation analytics ; Project and programme analytics ; Environmental impact analytics ; Corporate social responsibility (CSR) analytics. 
520 |a "Analytics are essential in any modern business. They help you make better decisions, develop your strategy and identify growth opportunities in business. "Key business analytics" provides easy access to the most powerful analytics tools. Whether you are a busy manager, business analyst or data professional, you can unlock the insights behind the data and improve your business performance. Covering over 60 approaches, this jargon-busting book provides a practical overview of analytics tools and explains how to use them. It will help you to understand some of the most valuable analytics techniques, the areas in business to apply them to and how to turn data into insights. From scenario analysis to data mining, learn how to interpret your data and transform the way you make business decisions. It's the essential guide for every manager. Analytics is something every business needs to stay competitive in today's data-filled world. A comprehensive guide, "Key business analytics" covers everything you need to know about this extensive topic. With over 60 analytics tools and approaches, you'll discover when to use them and how to use them, along with plenty of tips and potential traps." --Descripción del editor. 
650 0 |a Benchmarking (Management) 
650 0 |a Management  |x Statistical methods. 
650 0 |a Business planning. 
650 0 |a Performance. 
650 7 |a Benchmarking (Administración)  |2 UDESA 
650 7 |a Administración  |x Métodos estadísticos.  |2 UDESA 
650 7 |a Planificación de negocios.  |2 UDESA 
650 7 |a Rendimiento.  |2 UDESA 
830 0 |a Key series (Pearson (Firma)) 
856 4 0 |z Solo para usuarios autorizados, un solo acceso simultáneo  |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=5173526 

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