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02927nam a2200433Ia 4500 |
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99787430104151 |
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20241112151325.0 |
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200325s2018 caua ob 001 0 eng d |
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|a 9781491927151
|q (electronic bk.)
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|a 1491927151
|q (electronic bk.)
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|a 9781491927137
|q (electronic bk.)
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|a 1491927135
|q (electronic bk.)
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|a 9781491927182
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|a 1491927186
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|a (OCoLC)1145987448
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|a (OCoLC)on1145987448
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|a U@S
|b spa
|c U@S
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|a U@SA
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4 |
|a HD9980.5
|b .T557 2018eb
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| 099 |
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|a Recurso electrónico en INTERNET
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| 245 |
0 |
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|a This is service design doing
|h [recurso electrónico] :
|b applying service design thinking in the real world : a practioner's handbook /
|c by Marc Stickdorn ... [et al.].
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| 260 |
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|a Sebastopol, CA :
|b O'Reilly,
|c c2018.
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| 300 |
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|a 1 recurso en línea (xxiii, 541 p.) :
|b il.
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| 516 |
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|a Libro electrónico.
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| 500 |
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|a Título tomado de la pantalla de presentación (visto 25 de marzo de 2020)
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| 500 |
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|a Autores: Marc Stickdorn, Markus Hormess, Adam Lawrence, Jakob Schneider.
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| 538 |
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|a Modo de acceso: Disponible en línea a través de Internet.
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| 504 |
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|a Incluye referencias bibliograficas e índice.
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| 505 |
0 |
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|a Why service design? -- What is service design? -- Basic service design tools -- The core activities of service design -- Research -- Ideation -- Prototyping -- Implementation -- Service design process and management -- Facilitating workshops -- Making space for service design -- Embedding service design in organizations.
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| 520 |
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|a "How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success." -- Descripción del editor.
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| 650 |
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0 |
|a Service industries
|x Management.
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| 650 |
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7 |
|a Industria de servicios
|x Administración.
|2 UDESA
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| 700 |
1 |
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|a Stickdorn, Marc.
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| 700 |
1 |
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|a Hormess, Markus.
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| 700 |
1 |
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|a Lawrence, Adam.
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| 700 |
1 |
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|a Schneider, Jakob.
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| 856 |
4 |
0 |
|z Solo para usuarios autorizados, varios accesos simultáneos
|u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=5219777
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