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070501s2008 caua b 001 0 eng |
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|a 2007928091
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|a 9781412911771
|q (hardcover)
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|a 141291177X
|q (hardcover)
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|a (OCoLC)232357814
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|a (OCoLC)ocn232357814
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|a DLC
|c DLC
|d BAKER
|d OCLCG
|d YDXCP
|d YBM
|d DEBSZ
|d OCLCF
|d OCLCO
|d OCLCQ
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|a HM1236
|b .S35 2008
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|a 303.3/8
|2 22
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| 245 |
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|a The SAGE handbook of public opinion research /
|c edited by Wolfgang Donsbach, Michael W. Traugott.
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| 246 |
3 |
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|a Handbook of public opinion research
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| 246 |
3 |
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|a Public opinion research
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| 260 |
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|a Thousand Oaks, CA :
|b Sage,
|c 2008.
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| 300 |
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|a xx, 618 p. :
|b il. ;
|c 25 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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| 520 |
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|a "This book contains over fifty chapters written by distinguished international researchers, both academic and from the commercial sector. It provides an overview of the social, political and legal status of public opinion research and its application in modern social research." --Descripción del editor.
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| 505 |
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|a Introduction / Wolfgang Donsbach, Michael W. Traugott -- Part I. History, philosophy of public opinion and public opinion research: Nature of public opinion: Public and public opinion in political theories / Vincent Price -- Deliberating public and deliberative polls / Peter Neijens -- News as a reflection of public opinion / Thomas E. Patterson -- Advocacy : alternative expressions of public opinion / Kurt Lang, Gladys Engel Lang -- Studying elite vs mass opinion / Ursula Hoffmann-Lange -- Internet as a new platform for expressing opinions and as a new public sphere / Bernhard Debatin -- Popular communication and public opinion / Debra Merskin, Jonathan David Tankel -- The development of public opinion research: Historical roots of public opinion research / Anthony Oberschall -- Mass-observation and modern public opinion research / Murray Goot -- Start of modern public opinion research / Hans L. Zetterberg -- Public opinion research in emerging democracies / Robert Mattes -- Part II: Theories of public opinion formation and change: Formation of opinion: Knowledge and attitudes / Penny S. Visser, Allyson Holbrook, Jon A. Krosnick -- Conceptions of attitudes and opinions / Roger Tourangeau, Mirta Galešić -- Theories on the perception of social reality / William P. Eveland, Jr., Carroll J. Glynn -- Pluralistic ignorance and nonattitudes / Patricia Moy -- Dynamics of public opinion: Spiral of silence theory / Dietram A. Scheufele -- Public opinion and the third-person effect / Albert C. Gunther, Richard M. Perloff and Yariv Tsfati -- Effects of the news media on public opinion / Hans Mathias Kepplinger -- Agenda-setting, framing and priming / Patrick Roessler -- Part III. Methodology: The design of surveys: Methodological strengths and weaknesses of survey research / Herbert F. Weisberg -- Uses and misuses of polls / Michael W. Traugott -- Face-to-face surveys / Jennifer Dykema, Danna Basson, Nora Cate Schaeffer -- Surveys by telephone / Paul J. Lavrakas -- Self-administered paper questionnaires / Don A. Dillman, Nicholas L. Parsons -- Internet surveys / Vasja Vehovar, Katja Lozar Manfreda, Gasper Koren -- Different survey modes and international comparisons / Yang-chih Fu, Yun-han Chu -- Sampling / Colm O'Muircheartaigh -- Survey non-response / Adam J. Berinsky -- Split ballots as an experimental approach to public opinion research / Thomas Petersen -- Panel surveys / Jochen Hansen -- Focus groups and public opinion / David L. Morgan, Collin E. Fellows -- Content analyses and public opinion research / Winfried Schulz -- Measurement of public opinion: Designing reliable and valid questionnaires / Kenneth A. Rasinski -- Psychology of survey response / Norbert Schwarz -- Use of scales in surveys / Michael Häder -- Use of visual materials in surveys / Thomas Petersen -- Validation studies / Michael W. Traugott -- Identifying value clusters in societies / Hans L. Zetterberg -- Part IV. The social and political environment of public opinion research: The status of public opinion research: The legal status of public opinion research in the world / Wolfgang Donsbach, Uwe Hartung -- Attitudes of the public toward public opinion research and polling / Anne Hildreth -- Attitudes of journalists toward public opinion research / David H. Weaver -- Codes of ethics and standards in survey research / Tom W. Smith -- Archiving poll data / Wolfgang Jagodzinski, Meinhard Moschner -- Uses and effects of public opinion research: News media's use of opinion polls / Frank Brettschneider -- Use of surveys by governments and politicians / Robert M. Eisinger -- Use of public opinion research in propaganda / Michael Kunczik, Eva Johanna Schweitzer -- Effects of published polls on citizens / Sibylle Hardmeier -- Part V. Special fields of application: Use of surveys as legal evidence / Anne Niedermann -- Public opinion and the economy / Lutz M. Hagen -- Marketing research / Humphrey Taylor -- Social indicators and the quality of life / John P. Robinson, Kenneth C. Land -- Assessing long-term value changes in societies / Ottar Hellevik -- Exit polls and pre-election polls / Kathleen A. Frankovic -- International comparative surveys : their purpose, content and methodological challenges / Marta Lagos -- Use of voter research in campaigns / Fred Steeper.
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| 650 |
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0 |
|a Public opinion
|v Handbooks, manuals, etc.
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| 650 |
|
0 |
|a Public opinion polls
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Public opinion polls
|x Methodology
|v Handbooks, manuals, etc.
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| 650 |
|
7 |
|a Opinión pública
|v Libros de referencias, manuales, etc.
|2 UDESA
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| 650 |
|
7 |
|a Encuestas de opinión pública
|v Libros de referencias, manuales, etc.
|2 UDESA
|
| 650 |
|
7 |
|a Encuestas de opinión pública
|x Metodología
|v Libros de referencias, manuales, etc.
|2 UDESA
|
| 700 |
1 |
|
|a Donsbach, Wolfgang,
|d 1949-
|e ed.
|
| 700 |
1 |
|
|a Traugott, Michael W.,
|e ed.
|