The inversion factor : how to thrive in the IoT economy /
"In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer...
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Cambridge, Mass. :
The MIT Press,
2018, c2017.
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| Edición: | 1st MIT paperback ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 020 | |a 9780262037273 |q (hardcover) | ||
| 020 | |a 0262037270 |q (hardcover) | ||
| 020 | |a 9780262535984 |q (paperback) | ||
| 020 | |a 026253598X |q (paperback) | ||
| 035 | |a (OCoLC)1117771966 | ||
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| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a TS170 |b .B47 2018 | |
| 100 | 1 | |a Bernardi, Linda. | |
| 245 | 1 | 4 | |a The inversion factor : |b how to thrive in the IoT economy / |c Linda Bernardi, Sanjay Sarma, and Kenneth Traub. |
| 250 | |a 1st MIT paperback ed. | ||
| 260 | |a Cambridge, Mass. : |b The MIT Press, |c 2018, c2017. | ||
| 300 | |a 232 p. : |b il. ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Introduction: Things aren't what they used to be -- I. Inversion: From products to needs to experiences -- Inversion -- An inversion vocabulary -- II. The evolution of things: The internet of things : breaking the boundaries of form -- The intelligence of things : breaking the boundaries of function -- The immersion of things : when devices become experiences -- III. Inversion and business: Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- The inversion triangle. | |
| 520 | |a "In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps. The authors chart the evolution of three IoTs -- the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups." --Descripción del editor. | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Internet of things. | |
| 650 | 0 | |a Technological innovations |x Economic aspects. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 7 | |a Productos nuevos. |2 UDESA | |
| 650 | 7 | |a Internet de las cosas. |2 UDESA | |
| 650 | 7 | |a Innovaciones tecnológicas |x Aspectos económicos. |2 UDESA | |
| 650 | 7 | |a Planificación estratégica. |2 UDESA | |
| 700 | 1 | |a Sarma, Sanjay E., |d 1948- | |
| 700 | 1 | |a Traub, Kenneth R. | |