The economic naturalist : in search of explanations for everyday enigmas /

"The playful guide to how economics explains the simple but profound ideas that govern our world. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has bee...

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Detalles Bibliográficos
Autor principal: Frank, Robert H.
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Basic Books, c2007.
Materias:
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020 |a 9780465003570  |q (pbk.) 
020 |a 0465003575  |q (pbk.) 
035 |a (OCoLC)80916875 
035 |a (OCoLC)ocm80916875  
040 |a DLC  |c DLC  |d BAKER  |d OCLCQ  |d BDP  |d U@S 
049 |a U@SA 
050 0 0 |a HB71  |b .F73 2007 
082 0 0 |a 330  |2 22 
100 1 |a Frank, Robert H. 
245 1 4 |a The economic naturalist :  |b in search of explanations for everyday enigmas /  |c Robert H. Frank. 
260 |a New York :  |b Basic Books,  |c c2007. 
300 |a xiii, 226 p. :  |b il. ;  |c 25 cm. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a Introduction -- Rectangular milk cartons and cylindrical soda cans : the economics of product design -- Free peanuts and expensive batteries : supply and demand in action -- Why equally talented workers often earn different salaries and other mysteries of the world of work -- Why some buyers pay more than others : the economics of discount pricing -- Arms races and the tragedy of the commons -- The myth of ownership -- Decoding marketplace signals -- The economic naturalist hits the road -- Psychology meets economics -- The informal market for personal relationships -- Two originals -- Parting thoughts. 
520 |a "The playful guide to how economics explains the simple but profound ideas that govern our world. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. This book employs basic economic principles to answer scores of intriguing questions, and, along the way, introduces key ideas such as the cost-benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles." --Descripción del editor. 
650 0 |a Economics. 
650 0 |a Economics  |x Sociological aspects. 
650 7 |a Economía.  |2 UDESA 
650 7 |a Economía  |x Aspectos sociológicos.  |2 UDESA