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181214s2008 caua b 001 0 eng d |
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|a 1593270100
|q (pbk.)
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|a 9781593270100
|q (pbk.)
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| 035 |
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|a (OCoLC)1078924377
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| 035 |
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|a (OCoLC)on1078924377
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4 |
|a HD9696.2.U64
|b A674 2008
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| 100 |
1 |
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|a Linzmayer, Owen W.
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| 245 |
1 |
0 |
|a Apple confidential 2.0 :
|b the definitive history of the world's most colorful company /
|c Owen W. Linzmayer.
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| 250 |
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|a [Rev. 2nd ed.].
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| 260 |
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|a San Francisco, Calif. :
|b No Starch Press,
|c c2008.
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| 300 |
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|a x, 323 p. :
|b il. ;
|c 24 cm.
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| 500 |
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|a Ed. revisada de: Apple confidential, 1999.
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| 504 |
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|a Incluye referencias bibliográficas (p. 307-309) e índice.
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| 505 |
0 |
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|a The Genesis of Apple -- Woz's Wanderings -- The Apple III Fiasco -- Code Names Uncovered -- Millionaire Mania -- The Strangest Bedfellow of All -- From Xerox, with Love -- The Making of Macintosh -- Macintosh Insiders -- The Greatest Commercial That Almost Never Aired -- The Mac Meets the Press -- Mac Models Timeline -- Why 1985 Wasn't like 1984 -- Telecom Troubles -- The Remarkable Rise and Fabulous Fall of John Sculley -- Windows: What Went Wrong? -- The Fallen Apple -- What Jobs Did NeXT -- The Pixar Phenomenon -- The Star Trek Saga -- From Diesel to Doctor -- The Clone Quandary -- The Doctor's Strong Medicine -- The Copland Crisis -- Happily Ever Apple?.
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| 520 |
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|a ""Apple confidential" examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar." --Descripción del editor.
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| 610 |
2 |
0 |
|a Apple Computer, Inc.
|x History.
|
| 610 |
2 |
7 |
|a Apple Computer, Inc.
|x Historia.
|2 UDESA
|
| 650 |
|
0 |
|a Computer industry
|z United States
|x History.
|
| 650 |
|
7 |
|a Industria de computadoras
|z Estados Unidos
|x Historia.
|2 UDESA
|