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20241030105204.0 |
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181018s2015 si a 000 0 eng |
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|a 9789810967581
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|a 9810967586
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|a (OCoLC)1057343540
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|a (OCoLC)on1057343540
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|a U@S
|b spa
|c U@S
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|a U@SA
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4 |
|a HD62.5
|b .C46 2015
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| 100 |
1 |
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|a Choudary, Sangeet Paul.
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| 245 |
1 |
0 |
|a Platform scale :
|b how an emerging business model helps startups build large empires with minimum investment /
|c Sangeet Paul Choudary ; [contributing authors: Geoffrey G. Parker, Marshall Van Alstyne].
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| 250 |
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|a 1st ed.
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| 260 |
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|a [Singapore?] :
|b Platform Thinking Labs,
|c c2015.
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| 300 |
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|a 325 p. :
|b il. ;
|c 23 cm.
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| 505 |
0 |
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|a Preface -- 1. An introduction to interaction-first business -- 2. Designing the interaction-first platform -- 3. Building interaction-first platforms -- 4. Solving chicken-and-egg problems -- 5. Virality: scale in a networked world -- 6. Reverse network effects -- Epilogue.
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| 520 |
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|a ""Platform scale" explains the design of a family of emerging digital business models that enables today's startups to achieve rapid scale: the platform business model. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform scale is a builder's manual for anyone building a platform business today. It lays out a structured approach to desinging and growing a platform business model and addressess the key factors that lead to the success and failure of these businesses." --Contratapa.
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| 650 |
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0 |
|a New business enterprises
|x Management.
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| 650 |
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0 |
|a Business enterprises
|x Technological innovations.
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| 650 |
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0 |
|a Strategic planning.
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| 650 |
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7 |
|a Empresas nuevas
|x Administración.
|2 UDESA
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| 650 |
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7 |
|a Empresas comerciales
|x Innovaciones tecnológicas.
|2 UDESA
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| 650 |
|
7 |
|a Planificación estratégica.
|2 UDESA
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| 700 |
1 |
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|a Parker, Geoffrey
|q (Geoffrey G.)
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| 700 |
1 |
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|a Van Alstyne, Marshall.
|