Running lean : iterate from plan A to a plan that works /
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly,
2012.
|
| Edición: | 2nd ed. |
| Colección: | Lean series.
|
| Materias: | |
| Acceso en línea: | Tabla de contenidos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 082 | 0 | 0 | |a 658.4/013 |2 23 |
| 100 | 1 | |a Maurya, Ash. | |
| 245 | 1 | 0 | |a Running lean : |b iterate from plan A to a plan that works / |c Ash Maurya. |
| 250 | |a 2nd ed. | ||
| 260 | |a Sebastopol, CA : |b O'Reilly, |c 2012. | ||
| 300 | |a xxviii, 207 p. : |b il. ; |c 24 cm. | ||
| 490 | 1 | |a [The lean series] | |
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 500 | |a Mención de la serie en la sobrecubierta. | ||
| 505 | 0 | |a Roadmap -- Meta-principles -- Running lean illustrated -- Document your plan A -- Create your lean canvas -- Identify the riskiest parts of your plan -- Prioritize where to start -- Get ready to experiment -- Systematically test your plan -- Stage one: Understand problem -- Get ready to interview customers -- The problem interview --Stage two: Define solution -- The solution interview -- Get to release 1.0 -- Stage three: Validate qualitatively -- Get ready to measure -- The MVP interview -- Validate customer lifecycle -- Stage four: Verify quantitatively -- Don't be a feature pusher -- Measure product/market fit -- Conclusion -- Appendix: Bonus material. | |
| 520 | |a We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of product. | ||
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Business planning. | |
| 650 | 7 | |a Empresas nuevas. |2 UDESA | |
| 650 | 7 | |a Aptitudes empresariales. |2 UDESA | |
| 650 | 7 | |a Planificación de negocios. |2 UDESA | |
| 830 | 0 | |a Lean series. | |
| 856 | 4 | 1 | |3 Tabla de contenidos |u http://catdir.loc.gov/catdir/enhancements/fy1211/2011410922-t.html |