Fashion buying /
Higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Containing case studies of fashion buyers working for major retailers, this text provides an insight into a variety of responsibilities for buyers within different companies.
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Oxford ; Ames, Iowa :
Blackwell,
2007.
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| Edición: | 2nd ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 01889cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 99718607004151 | ||
| 005 | 20181120105838.0 | ||
| 008 | 061214s2007 enka b 001 0 eng | ||
| 010 | |a 2006101282 | ||
| 020 | |a 9781405149921 |q (pbk.) | ||
| 020 | |a 1405149922 |q (pbk.) | ||
| 035 | |a (OCoLC)77485873 | ||
| 035 | |a (OCoLC)ocm77485873 | ||
| 040 | |a DLC |c DLC |d BTCTA |d BAKER |d UKM |d BWKUK |d YDXCP |d BWK |d VP@ |d DEBBG |d OCL |d EUM |d OCL |d TULIB |d OCLCO |d OCLCF |d OCLCQ |d CNCGM |d OL$ |d UKMGB |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HD9940.A2 |b G68 2007 |
| 082 | 0 | 4 | |a 391.00687 |2 23 |
| 100 | 1 | |a Goworek, Helen. | |
| 245 | 1 | 0 | |a Fashion buying / |c Helen Goworek. |
| 250 | |a 2nd ed. | ||
| 260 | |a Oxford ; |a Ames, Iowa : |b Blackwell, |c 2007. | ||
| 300 | |a ix, 190 p. : |b il. ; |c 25 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Introduction -- The role of the fashion buyer -- The buying cycle -- Predicting fashion trends -- Range planning -- Fabric sourcing -- Garment sourcing -- Buying for own label fashion multiples -- Mail order fashion buying -- Buying branded fashion merchandise -- Fashion marketing for buyers -- Careers in fashion buying -- Glossary of fashion buying terms. | |
| 520 | |a Higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Containing case studies of fashion buyers working for major retailers, this text provides an insight into a variety of responsibilities for buyers within different companies. | ||
| 650 | 0 | |a Fashion merchandising |x Vocational guidance. | |
| 650 | 0 | |a Purchasing |x Vocational guidance. | |
| 650 | 0 | |a Clothing trade |x Vocational guidance. | |
| 650 | 7 | |a Comercialización de la moda |x Orientación profesional y vocacional. |2 UDESA | |
| 650 | 7 | |a Compras |x Orientación profesional y vocacional. |2 UDESA | |
| 650 | 7 | |a Industria del vestido |x Orientación profesional y vocacional. |2 UDESA | |