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|a DLC
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|a n-us---
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|a HD41
|b .W53 1997
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|a 658.4/012
|2 22
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| 245 |
0 |
0 |
|a Wharton on dynamic competitive strategy /
|c editors, George S. Day and David J. Reibstein, with Robert E. Gunther.
|
| 246 |
3 |
0 |
|a Dynamic competitive strategy
|
| 260 |
|
|
|a New York :
|b John Wiley & Sons,
|c c1997.
|
| 300 |
|
|
|a xi, 465 p. :
|b il. ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas (p. 424-449) e índice.
|
| 505 |
0 |
|
|a Assessing competitive arenas : who are your competitors? ; Maintaining the competive edge : creating and sustaining advantages in dynamic competitive environments / George S. Day -- Integrating policy trends into dynamic advantage / Elizabeth E. Bailey -- Technology-driven environmental shifts and the sustainable competitive disadvantage of previously dominant companies / Eric K. Clemons -- Game theory and competitive strategy / Teck Hua Ho and Keith Weigelt -- Behavioral theory and naïve strategic reasoning / Robert J. Meyer and Darryl Banks -- Coevolution : toward a third frame for analyzing competitive decision making / Eric J. Johnson and J. Edward Russo -- Anticipating reactions : factors that shape competitor responses / S. Venkataraman, Ming-Jer Chen, and Ian C. MacMillan -- Understanding competitive relationships / Jagmohan S. Raju and Abhik Roy -- Creative strategies for responding to competitive actions / Hubert Gatignon and David Reibstein -- Preemptive strategies / Jerry Wind -- Signaling to competitors / Oliver P. Heil, George S. Day, and David J. Reibstein -- Commitment : how narrowing options can improve competitive positions / Louis A. Thomas -- Antitrust constraints to competive strategy / Dennis A. Yao -- Using conjoint analysis to view competitive interaction through the customer's eyes / Paul E. Green and Abba M. Krieger -- The competitive dynamics of capabilities : developing strategic assets for multiple futures / Paul J.H. Schoemaker and Raphael Amit -- Putting the lesson before the test : using simulation to analyze and develop competitive strategies / David J. Reibstein and Mark J. Chussil.
|
| 520 |
|
|
|a Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business. Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world.
|
| 650 |
|
0 |
|a Competition.
|
| 650 |
|
0 |
|a Industrial management.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 650 |
|
0 |
|a Trade regulation
|z United States.
|
| 650 |
|
0 |
|a Industrial management
|z United States
|v Case studies.
|
| 650 |
|
7 |
|a Competencia económica.
|2 UDESA
|
| 650 |
|
7 |
|a Industria
|x Dirección y administración.
|2 UDESA
|
| 650 |
|
7 |
|a Planificación estratégica.
|2 UDESA
|
| 650 |
|
7 |
|a Comercio
|x Control
|z Estados Unidos.
|2 UDESA
|
| 650 |
|
7 |
|a Industrias
|x Dirección y administración
|z Estados Unidos
|v Casos de estudio.
|2 UDESA
|
| 700 |
1 |
|
|a Day, George S.,
|e ed.
|
| 700 |
1 |
|
|a Reibstein, David J.,
|e ed.
|
| 700 |
1 |
|
|a Gunther, Robert E.,
|d 1960-
|e ed.
|