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|a 338.9/26
|2 22
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| 100 |
1 |
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|a Speser, Phyllis L.
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| 245 |
1 |
4 |
|a The art & science of technology transfer /
|c Phyllis L. Speser.
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| 246 |
3 |
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|a Art and science of technology transfer
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| 260 |
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|a Hoboken, NJ :
|b John Wiley & Sons,
|c c2006.
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| 300 |
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|a xxvii, 373 p. :
|b il. ;
|c 26 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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| 505 |
0 |
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|a The game of technology transfer -- The pieces -- The board -- Strategies -- Market research -- Finding the customer -- Competing technology -- Markets -- Strategy -- Positioning the technology for the end user -- Launch tactics -- Doing deals -- Finding the target -- Valuing the technology -- Doing the deal -- The twelve-step program.
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| 520 |
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|a "Technology Transfer promotes moving technology out of labs and into practical as well as valuable applications. It describes a successful method and a model that applies equally well to commercializing technology as to acquiring it, or to diversifying companies. It presents a structured introduction into the movement of technology into use, leading readers through discovering applications for technology, identifying commercialization partners, valuation of technology, structuring and negotiating deals, and supporting implementation of the deal to realize anticipated revenues." --Descripción del editor.
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| 650 |
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|a Technology transfer.
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| 650 |
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7 |
|a Transferencia de tecnología.
|2 UDESA
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