Data strategy : how to profit from a world of big data, analytics and the internet of things /
Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Kogan Page,
c2017.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 008 | 180327s2017 nyu b 001 0 eng d | ||
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| 035 | |a (OCoLC)1029604780 | ||
| 035 | |a (OCoLC)on1029604780 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF54.5 |b .M37 2017 | |
| 100 | 1 | |a Marr, Bernard. | |
| 245 | 1 | 0 | |a Data strategy : |b how to profit from a world of big data, analytics and the internet of things / |c Bernard Marr. |
| 260 | |a New York : |b Kogan Page, |c c2017. | ||
| 300 | |a ix, 186 p. ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy. | |
| 520 | |a Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things. -- |c Provided by publisher. | ||
| 650 | 0 | |a Business information services. | |
| 650 | 7 | |a Negocios |x Servicios de información. |2 UDESA | |