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|a 332.17
|2 23
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1 |
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|a King, Brett,
|d 1968-
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1 |
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|a Bank 3.0 :
|b why banking is no longer somewhere you go, but something you do /
|c Brett King.
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| 260 |
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|a Singapore :
|b John Wiley,
|c 2013.
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| 300 |
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|a 396 p. :
|b il. ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas (p. [397-399]).
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|a Introduction -- Part I. Changes in Customer Behavior: 1. The Demands of the Hyperconnected Consumer -- 2. The ROI of Great Customer Experience -- Part II. Rebuilding the Bank: 3. Can the Branch be Saved? -- 4. Onboard and Engaged: The Ecosystem for Customer Support -- 5. Web: Why Revenue is Still So Hard to Find -- 6. Mobile Banking: Already Huge and It's Just Getting Started -- 7. The Evolution of Self-Service -- 8. I Trust the Crowd, More Than I Trust the Brand -- Part III. The Road Ahead: Beyond Channel: 9. Living with Continuous Technology Improvement -- 10. A land in the Data Cloud -- 11. Engagement Banking: Building Digital Relationships -- 12. Mobile Payments, Digital Cash and Value Stores -- 13. Point of Impact. The Contextualisation of Banking and Messaging -- 14. The road Map to a Better Bank -- Glossary.
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| 520 |
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|a "The first edition of BANK 2.0 ... took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models. In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments, from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all. BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry." --Contratapa.
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| 650 |
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0 |
|a Banks and banking
|x Customer services.
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| 650 |
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0 |
|a Bank management.
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| 650 |
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0 |
|a Financial services industry.
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| 650 |
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7 |
|a Bancos
|x Servicios al cliente.
|2 UDESA
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| 650 |
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7 |
|a Bancos
|x Administración.
|2 UDESA
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| 650 |
|
7 |
|a Industria de servicios financieros.
|2 UDESA
|