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|a 836007510
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|a 9780199931804 (acid-free paper)
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|a DLC
|b eng
|c DLC
|d CDX
|d VVN
|d YDXCP
|d BWX
|d YUS
|d KSU
|d OCLCF
|d NLGGC
|d OCLCQ
|d U@S
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|b .Q36 2013
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|a 302.207/2
|2 23
|
| 245 |
0 |
0 |
|a Quantitative research methods for communication :
|b a hands-on approach /
|c Jason S. Wrench ... [et al.].
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a New York :
|b Oxford University Press,
|c 2013.
|
| 300 |
|
|
|a xii, 595 p. :
|b ill. ;
|c 26 cm. +
|e 1 CD-ROM (4 3/4 in.)
|
| 500 |
|
|
|a Authors: Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a An introduction to communication research -- Empirical research -- Research ethics -- Searching for previous research and APA style -- Research structure and literature reviews -- Variables -- Descriptive statistics -- Measurement -- Reliability and validity -- Survey research -- Content analysis -- Experimental design -- Sampling methods and replication -- Hypothesis testing -- Chi-square (Xp2s) test of independence -- Independent samples t-tests -- One-way analysis of variance (ANOVA) -- Correlation -- Regression -- Advanced statistical procedures -- Presenting research -- Appendixes: A. Qualitative research -- B. Textbook questionnaire -- C. Open source statistical software alternatives.
|
| 520 |
|
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|a " ... comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors ... encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios." --Back cover.
|
| 650 |
|
0 |
|a Communication
|x Research
|x Methodology.
|
| 650 |
|
7 |
|a Comunicación
|x Investigación
|x Metodología.
|2 UDESA
|
| 700 |
1 |
|
|a Wrench, Jason S.
|